TV junk food ads escape crackdown
Campaigners say the failure to ban commercials before 9pm will harm the fight against obesityDenis Campbell and Gaby Hinsliff
Sunday October 29, 2006
The Observer
Health campaigners claim new rules to be published restricting the advertising of junk food to children on television will be too weak to halt the soaring levels of obesity.
Ofcom, the broadcasting regulator, is finalising a series of recommendations, which it will present to the government, on how to limit the number of adverts seen by children for products that contain unhealthy high levels of fat, salt and sugar.
But campaign groups such as the National Heart Forum, National Children's Bureau and food lobby group Sustain hit out yesterday at Ofcom's expected decision to reject widespread calls for all junk food commercials to be banned before the 9pm children's viewing 'watershed'.
FULL ARTICLE AT http://observer.guardian.co.uk/uk_news/story/0,,1934365,00.html
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Young People's Media Network - Coordinator
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Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
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