October 30, 2006

ADVERTISING: TV junk food ads escape crackdown

TV junk food ads escape crackdown

Campaigners say the failure to ban commercials before 9pm will harm the fight against obesity

Denis Campbell and Gaby Hinsliff
Sunday October 29, 2006
The Observer

Health campaigners claim new rules to be published restricting the advertising of junk food to children on television will be too weak to halt the soaring levels of obesity.

Ofcom, the broadcasting regulator, is finalising a series of recommendations, which it will present to the government, on how to limit the number of adverts seen by children for products that contain unhealthy high levels of fat, salt and sugar.

But campaign groups such as the National Heart Forum, National Children's Bureau and food lobby group Sustain hit out yesterday at Ofcom's expected decision to reject widespread calls for all junk food commercials to be banned before the 9pm children's viewing 'watershed'.

Chris Schuepp
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