September 7, 2006

RESEARCH: Junk food makers using internet to target children, says watchdog

Junk food makers using internet to target children, says watchdog

Sarah Boseley, health editor - Wednesday September 6, 2006 - The Guardian

Children are being targeted by junk food manufacturers through internet advertising, chatrooms, text messages and "advergames" on websites, an obesity watchdog warned yesterday, calling for global action to protect their health.
Self-regulation by the food industry has failed, according to a report from the UK-based International Obesity Task Force to a conference in Sydney, Australia. "New forms of advertising are increasingly being employed which bypass parental control and target children directly," says the report by Tim Lobstein, coordinator of the taskforce's childhood obesity group.

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