September 24, 2006

NEWS: African broadcasters pump up the volume on AIDS

African broadcasters pump up the volume on AIDS
Fri Sep 22, 2006 11:51 AM ET

By Sarah McGregor

JOHANNESBURG (Reuters) - African television and radio stations are planning an on-air campaign in 24 countries to build hope and awareness in the face of the AIDS pandemic, which has hit Africa harder than anyplace else on earth.

The aim is to restore confidence in young people who have developed a defeatist attitude toward a disease that kills 2 million people each year in sub-Saharan Africa, organizers said on Friday.

"People in Africa are rather worn out by continuous (negative) AIDS messaging," said Solly Mokoetle, chief operating officer of the South African Broadcasting Corporation, at a media briefing in Johannesburg.

The African Broadcast Media Partnership Against HIV/AIDS joins 37 major private and public broadcasters from across the continent in one the world's most ambitious communications efforts, hitting airwaves in 24 AIDS-ravaged nations from Ethiopia to Namibia.


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