August 8, 2006

EVENTS: 7th World Young Reader Conference (2007)

7th World Young Reader Conference


Making New Connections
7th World Young Reader Conference
25 to 28 March 2007
Capitol Hilton Hotel in Washington, DC, USA

With an ever-expanding list of media and education, information and entertainment channels all competing for the attention and time of young people, newspapers must continuously rethink and revisit their traditional approaches and strategies for engaging young readers. The 7th World Young Reader Conference will explore the full range of new strategies and tactics newspapers need to adopt in order to successfully connect with a generation increasingly accustomed to satisfying their news and information needs on their own terms and through increasingly non-traditional means and methods.

Sessions will explore:

- A new, international WAN research effort focusing on what we know and need to know about how newspapers can effectively connect to the young.
- The very newest ways to approach newspapers in education projects based on the best of the best worldwide.
- Innovative best-practice content strategies that drive and encourage newspaper readership among youth and help develop an appreciation of news and its importance in their lives.
- Who?s got the best connections to young people and why: what newspapers can learn from those who have a strong record of success building relationships with young people.
- What newspapers must embrace or understand in order to ensure they are prepared to properly exploit the latest technological means and methods
of interacting with and delivering information to young people.
Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Mailing list:
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.

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