June 29, 2006

GAMES: Beat HIV/AIDS on a computer

Beat HIV/AIDS on a computer

Wednesday Jun 28 14:31 AEST

Clicking to destroy demons, escape terror or hit a six in cricket are common video game scenarios on mobile phones.

Now an Indian software firm says its also a great platform to fight HIV/AIDS and plans to take its campaign global.

New Delhi-based gaming company ZMQ Software Systems released four games as part of a fund raising effort for HIV/AIDS awareness that can be accessed by users of Reliance Infocomm, one of India's largest private cellphone service providers.

"The games are now very popular," the company's chief technology officer Hilmi Quraishi said, adding that 2.9 million people had downloaded the games between their December launch and April 30 this year.

"Games will educate mobile subscribers and create awareness while reducing stigma and discrimination," he said. "We have a target of getting at least 13-14 million people to download the games" by the end of this year.

FULL ARTICLE: http://news.ninemsn.com.au/article.aspx?id=109228




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