RESEARCH / ADVERTISING: Minister rules out restriction foods ads in children's TV time

Minister rules out restriction foods ads in children's TV time

Posted at 7:54pm on 15 Feb 2006

Health Minister Pete Hodgson is ruling out restricting food advertising on television during children's viewing hours, saying voluntary moves by advertisers are promising.

New research has found New Zealand children are being exposed to more food advertisements on television, most for unhealthy food, although the figures are being disputed by the Television Broadcasters Council.

Mr Hodgson says the recent move by fast-food giant McDonald's to cut its children's advertising shows efforts to work with the industry through the Food Industry Accord are succeeding.

He is rejecting calls by the Obesity Action Coalition, which commissioned the research, and the researchers for Government

FULL ARTICLE AT http://www.radionz.co.nz/news/bulletins/radionz/200602151954/2f2cec2

_________________________________________

 

Chris Schuepp
Young People's Media Network - Coordinator

 

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

 

The YPMN is supported by UNICEF and hosted by the ECMC.

 

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________