REPORTS: Euro Teens Respond to Online Advertising

Euro Teens Respond to Online Advertising

By Enid Burns | February 23, 2006

Young adults in Europe find online advertising more effective than other channels; like their American youth counterparts. E-mail and instant messaging (IM) are high on the list of activities. A report commissioned by MSN and conducted by Helen Petrie, professor of human computer interaction at the University of York, details the online habits of young people in Europe.

Europeans age 16 to 24 years old use the Web as a social medium. Thirty percent of Web users in this group communicate via e-mail and IM with friends, family and colleagues. E-mail and IM are more heavily used early in the week. Lunchtime and the end-of-day periods account for peak daily usage.

FULL ARTICLE AT http://www.clickz.com/stats/sectors/demographics/article.php/3586966

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Chris Schuepp
Young People's Media Network - Coordinator

 

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

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