ADVERTISING: Soft drink makers promise to stop targeting children (EUROPE)

Soft drink makers promise to stop targeting children

David Gow in Brussels
Thursday January 26, 2006
The Guardian

Soft drinks makers in Europe yesterday agreed to stop targeting children under the age of 12 in advertising campaigns as part of a series of measures to help prevent obesity among young people.

Members of the Union of European Beverages Associations (Unesda) such as Cadbury Schweppes, Coca-Cola and PepsiCo drew up a voluntary code of conduct which also includes commitments to stop direct commercial activity in primary schools and offer more low-calorie drinks.

"Unesda and its members recognise public concerns about today's health issues, particularly the rising levels of obesity and chronic diseases related to poor diets and lack of physical activity," it said in a statement to the EU.

FULL ARTICLE:
http://media.guardian.co.uk/advertising/story/0,,1695052,00.html
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