RESEARCH: Youngsters are now consuming media from a growing range of sources... (UK)

This article gives you a great overview on the use of different media by children/teenagers in the UK.

Chris

 

Kids supplement - Total engagement

Youngsters are now consuming media from a growing range of sources in the home, posing opportunities for advertisers and agencies, says Adam Woods.

FULL ARTICLE AT http://www.mediaweek.co.uk/features/index.cfm?fuseaction=details&nnewsID=531702

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Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

 

The YPMN is supported by UNICEF and hosted by the ECMC.

 

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
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