ADVERTISING: Make sure kids are savvy about advertising

Make sure kids are savvy about advertising

By JANEL C. ATLAS 11/27/2005 The holiday shopping season is well under way, and that means advertisers are working overtime to grab your children's attention -- and your wallet. The average child views as many as 40,000 commercials a year, while the average 3-year-old recognizes 100 different brand logos. Dr. Robert Reiher, co-author of "Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children," says methods like adver-gaming, which links games to advertisers' Web sites, are increasingly popular. And if there's a film coming out, "they'll have a line of products to go along with the movie," he says. FULL ARTICLE AT http://www.delawareonline.com/apps/pbcs.dll/article?AID=/20051127/PARENT/511270319/-1/NEWS01

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Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

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