| (Friday, Sep 30, 2005 - 09:00 pm) |
| Televisionpoint.com Team Supporting India's Sarva Shiksha Abhiyan initiative, the nonprofit educational organization, Sesame Workshop and Indian kids' entertainment leader, Turner, have announced the production partner for Sesame India, the Indian adaptation of world renowned children's series Sesame Street set to debut on Cartoon Network and POGO in 2006. Miditech with a strong track record in creating innovative content for children in different age groups, were named producers for the series. The team recently spent an intensive two weeks in New York to begin creating the series' characters and set, which will be further developed in Delhi. Miditech's writers and puppeteers were trained by the best US-based counterparts to hone their already extensive skills. In-studio production for the 65 half-hour episode series will begin in February. The country's rich cultural diversity will also be reflected in the music and regionally produced live action and animation films. To address the local needs of children and to ensure relevance and resonance, Sesame India will incorporate an innovative curriculum developed by Dr. Asha Singh, Head of Research, Sesame India, and other Indian educators. In addition to teaching basic cognitive skills such as literacy, Sesame India will represent the vibrancy of India's multiculturalism. The series will celebrate the similarities and differences that are part of children's every day lives. "We are proud to have been selected as the producers for an innovative new series for India's children, We will intimately work with two of the top media companies in the world to ensure a truly local and culturally-relevant program that is authentic and distinct." said Niret Alva, President, Miditech. Ian Diamond, Senior Vice President and General Manager, Turner Entertainment Networks Asia, said, "Having successfully shaped the kids' television genre in India, and drawing on our decade long experience, we will push the boundaries and redefine, yet again, meaningful television for young kids in India.. The collaboration will combine the rich understanding and unique expertise of each partner, to create ground breaking, premium quality content that is guaranteed to stimulate and engage young kids." "Sesame India will provide daily access to millions of children with quality educational content based on a curriculum determined by Indian educators with intentions of achieving measurable impact, Our goal is to work with the most innovative partners, which we have, to educate and entertain India's children in a culturally sensitive manner, and encourage them to laugh, learn and grow." said Gary E. Knell, Sesame Workshop President and CEO. In addition to the television series, educational outreach materials and activities will be developed to enhance the impact of the educational messages and to provide parents and caregivers tools to help their young children. Sesame Workshop is a nonprofit educational organization making a meaningful difference in children's lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and ground breaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales and Sagwa products right back into its educational projects for children around the world. |
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Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
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