September 9, 2005

RESEARCH / NEWS: Young shift TV viewing to new media (UK)

Young shift TV viewing to new media

Tara Conlan
Friday September 9, 2005


Young viewers are increasingly turning away from traditional television sets and watching programmes on other devices, according to new research.

Among 25- to 34-year-olds, almost one third of viewing now takes place away from the TV set, according to a survey by branded content specialist Contentworx.

FULL ARTICLE: http://media.guardian.co.uk/broadcast/story/0,7493,1565732,00.html (free registration needed)

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Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
 
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
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