EVENTS / ADVERTISING TO CHILDREN: Seminar to address marketing aimed at young people (USA)

Seminar to address marketing aimed at young people

ST. SCHOLASTICA:The talk is the first of this year's Peace & Justice Lecture Series at the university.

BY STEVE KUCHERA

NEWS TRIBUNE STAFF WRITER

Marketing aimed at children and teens is almost everywhere: on television, through product placement in movies, in online games, through contests and even in schools.

"Almost all aspects of children's lives now involve one or another kind of advertising and marketing," said Juliet Schor, a Boston College sociology professor and author of "Born to Buy: The Commercialized Child and the New Consumer Culture."

Schor is speaking at the College of St. Scholastica Tuesday on the effects of advertising on children.

A survey of school students in the Boston area indicates those effects can include depression, anxiety, low self-esteem, physical ills and strained family relationships.

FULL ARTICLE AT http://www.duluthsuperior.com/mld/duluthsuperior/news/local/12730733.htm

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Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

 

The YPMN is supported by UNICEF and hosted by the ECMC.

 

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