July 20, 2005

TECHNOLOGY: Where R U? Text service tracks teens (UK)

Where R U? Text service tracks teens

Lucy Ward, social affairs correspondent
Wednesday July 20, 2005
The Guardian

It is a familiar dilemma for parents of teenagers testing new-found independence - do you sit at home fretting over their after-school whereabouts or call their mobiles and risk a tirade against over-protectiveness?

The answer, according to one company, is a hi-tech apron string based on the mobile phone location tracking techniques used in police investigations.

The new KidsOK service, sold in shops including Boots and Bhs as the summer holidays start, allows parents to use their own mobiles and their children's to "discreetly" locate wandering offspring (or their phones, at least) to within about 500m in built-up areas.

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