July 18, 2005

OPINIONS / BOOKS: Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture (by Leo Bogart)

If you're curious about the world, this is a great time to be alive. Access to multiple television channels, the Internet and communications media generally has turned the globe into a surprisingly intimate community.

But it's not exactly a beautiful day in the neighborhood, says social researcher Leo Bogart, a Harvard and Columbia University professor and Fulbright research fellow. "We are addicted to the media, but sometimes worry about what they say to us and especially to our children," says Bogart.

In "Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture," Bogart tackles indecency in entertainment, particularly on television. He traces the problem to marketing's pursuit of youthful consumers but dismisses warning labels, better rating systems or action by private groups as solutions. Instead, he calls for tighter evaluation of broadcast license and cable system franchise renewals in light of how well the licensee serves the public good.



Chris Schuepp
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