PRESS RELEASE: Release date 22 July 2005
ALISON SHARMAN?S CREATIVE VISION FOR CBBC ANNOUNCED AT SHOWCOMOTION
SHOWCOMOTION CHILDREN?S MEDIA CONFERENCE
Alison Sharman, recently appointed Controller of CBBC, gave her first public statement on her aspirations for the BBC?s children?s services in this year?s key-note address at the Showcomotion Children?s Media Conference.
Sharman, the new controller of Children's BBC mapped out her vision for the department, pointing to the harnessing of technological changes in the digital era as one of the key challenges facing content makers and broadcasters.
She said younger viewers were fast to take up new technologies.
"The phenomenal success of the iPod, demonstrates to me some important general themes about the way media consumption is evolving. It is going personal, mobile and, most important, on-demand. How long before we see the video equivalent of iPods as the must-have gadget for teenagers?" she said.
"It is not enough just to upgrade what we currently do, we need a whole new operating system, a new way of thinking about and executing content creation and delivery. We need - in many ways - to redefine what we mean by broadcasting."
She said the BBC's challenge was to take great brands such as Blue Peter and offer it across every platform.
Some old favourites are entering the digital age, as Sharman used her speech to confirm the return of children's classic Jackanory.
Mindful of recent events, Sharman outlined a second key challenge: ?addressing the diverse world of tomorrow, a tomorrow that ? in the face of a fragmenting society ? looks ? at one and the same time ? increasingly exciting and increasingly unsure.?
?We must be ever mindful that children are in the process of becoming world citizens of tomorrow. As broadcasters we have out share in the responsibility to ensure that those citizens are informed both intellectually and emotionally.?
Sharman?s speech is available at the website: www.showcomotionconference.com.
During the full two days of debates and sessions, the speakers included: Steven Andrew, Controller Off-Peak, ITV;
"Over 200 delegates and speakers made their way to
But issues remain: some commentators are starting to say that free-to-air children?s programming, apart from the BBC, is under threat in the
The Showcomotion Children?s Media Conference is the only conference in the
The Showcomotion Children?s Media Conference was held at the Showroom Cinema in
For further information contact Kathy Loizou, Showcomotion Kathy@showcomotion.org.uk
Images available, photocalls can be organised on request: 0114 276 3534
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Mailing list: http://groups.yahoo.com/group/youthful-media