July 12, 2005

ARTICLES: Sharman looks to iPod generation

This article talks about the future of media consumption, especially among children and young people.
Sharman looks to iPod generation

Alison Sharman, the recently installed controller of CBBC, unveiled her creative vision for CBBC and CBeebies at the weekend, pointing to the iPod, broadband and VoD as central to the future of children's broadcasting.

Speaking at the Showcomotion Children's Media Conference in Sheffield on Saturday, Sharman (left) said that she sees CBBC as the "vanguard" of the digital revolution.

"The phenomenal success of the iPod demonstrates to me some important general themes about the way media consumption is evolving. It is going personal, mobile and, most important, on-demand," she said.

"And this genuinely revolutionary change in the consumption of content means that we must take a long, hard look at how we currently go about providing that content; how we schedule; and how we distribute it."

Sharman added that in an age when viewers increasingly take what they want, when they want it, the BBC has the potential to move into a "worldwide on-demand arena."

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany
Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.

No comments: