| Catch the real vibes at jamsquad.com |
| Laura Jenoure, Observer TeenAge writer - Tuesday, May 10, 2005 |
The pace at which technology is moving these days is absolutely mind-boggling. The Internet is one of the main beneficiaries of this growth as evidenced by the use of broadband technology and the various linkages of the Internet with other media.
It was natural for the Internet and entertainment to merge today to provide societies with greater entertainment options.
David Mullings along with his younger brother Richard are the masterminds behind Random Media which is a multimedia company geared to provide options for especially young people to access information on entertainment and other leisure activities. The concept arose during their first semester in their MBA programme at the University of Miami where they started the realvibes.net website, a site where you can download music from the various genres but which was more geared towards the international market. Random Media were successful with their first project which now averages over 500,000 hits per month.
Back in Jamaica now, the brothers decided that it was time to develop a website geared towards Jamaicans especially the young people of the country.
So with success in their first venture, the Mullings brothers have now officially launched jamsquad.com aimed at exposing Jamaican teens to acceptable role models and achievers.
"This is a special site for us at Random Media. This is the site that connects Jamaican teens to enable them to have further expression and to try and find an area of activity which they can relate to be it cars, fashion, movies, music or just reading about others who have been successful in their particular sphere of life," David Mullings said.
But Random Media isn't all about fun and games.
"We have developed a Real Vibes Foundation through which we give back to the community. We support children's homes and we are in the process of making at least five scholarships available to needy students," David Mullings said.
Random Media has already secured some strong associations with other entities at home and abroad. At present these include La Pluma Negra, RE TV, Hype TV, Telemundo, VP Records, Atlantic Records, Zip 103 FM, and Clear Channel.
"In addition to our website we will also be launching a magazine which will coming out in the summer in order to fully sensitise Jamaicans about the work young people are doing and what are the options available to them," said David Mullings who is also managing director of Random Media.
WEBSITE: www.jamsquad.com
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
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