ICDB - International Children's Day of Broadcasting

International Children's Day of Broadcasting (ICDB)

Sport for Development and Peace

Let's Play!

11 December 2005

UNICEF and the International Academy of Television Arts and Sciences are asking broadcasters around the world to highlight sport as they celebrate this year's International Children's Day of Broadcasting (ICDB) on 11 December 2005.

The power of sport as a tool for development and peace is the theme of this year's ICDB, the day when broadcasters throw open their studio doors and the airwaves to young producers and presenters.

And, for the first time this year, the International Academy and UNICEF will offer eight regional awards to the broadcasters which best promote the principles, purpose and main themes of ICDB.

Each regional winner will be invited to the International Emmy Awards Gala in New York on 21 November 2005 and one will receive the prestigious International Academy/UNICEF Award.

With more than 2,000 broadcasters scheduled to take part, the event will focus on how sport and games provide children and young people with opportunities to express themselves and to become agents for change in their own communities.

"After 13 successful years, we continue to view ICDB as an innovative way to increase children's participation in the broadcasting industry" said Dr. Sharad Sapra, UNICEF's Director of Communication. "We hope regional judging will strengthen the competition and lead to greater commitment from broadcasters towards children on the day itself and during the rest of the year."

Television and radio broadcasters continue to mark the International Children's Day of Broadcasting with distinctive and dynamic programming produced in their own countries.

SOURCE: www.unicef.org/icdb