March 1, 2005

REQUEST FOR SUBMISSIONS FROM NEWSPAPERS: Wanted: newspaper youth publication success stories

Wanted: newspaper youth publication success stories

Dear Colleages,

WAN and Innovation, the international media consulting group, are inviting newspapers to participate in a worldwide study on editorial strategies for reaching young people.
The study will examine common elements in successful editorial strategies for reaching the young from a wide variety of youth newspapers and newspaper supplements. "Success" means both in the editorial and the business sense.

The goal  is to produce strategic ideas for attracting readers in five age groups: 5-to 7-year olds, 8 to 10, 11 to 13, 14 to 17 and 18 to 25.
We suspect that -- just as is the case for newspapers in education programmes -- there are practices across the globe that offer some common  editorial strategies for success, and it is clearly time to look at them in a systematic fashion. We want to make sure we get all of them, so would be grateful for any leads or contacts.

If you have information or contacts to share, I would be very grateful if you could send them to me.

Aralynn Abare McMane, Ph.D.
Development and Education
World Association of Newspapers (WAN)
7 rue Geoffroy St. Hilaire, 75005 Paris, France
Telephone: +331 47 42 85 00 (8517 direct line)
Fax: +331 47 42 49 48
More about WAN at

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany
Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Mailing list:
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.

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