NEWS / ICDB 2004: TVCultura builds network for children's television in Latin America

TVCultura builds network for childrenÂ?s television in Latin America

NEW YORK, 6 December 2004 Â? For the fourth consecutive year, the Brazilian channel TVCultura has brought together a network of Latin American channels and independent producers, to produce special programmes for the International ChildrenÂ?s Day of Broadcasting (ICDB). 

The Latin American Network was created with the goal of showing and sharing the diverse cultures of Latin American countries among children. The lively features (which are produced for, with and about children) aim to stimulate the acceptance of cultural differences and varying accents in the region.

Each participating channel and each producer is entitled to broadcast all the films made by the other participants in the international exchange. The Latin American Network has had participation from independent producers and local channels located in Argentina, Bolivia, Chile, Colombia, Costa Rica, Panama, Peru and Uruguay and Brazil.

ICDB has become a tradition at TVCultura, which is the driving force behind the Latin American Network. The Brazilian channel has participated in the Day every year since 1994. ICDB invites broadcasters all over the world to dedicate time to childrenÂ?s issues and to allow children to be part of the production process.

Â?TVCulturaÂ?s contribution has helped disseminate child rights themes throughout Brazil and other countries of Latin America,Â? said UNICEFÂ?s Chief of Broadcasting Stephen Cassidy.

TVCultura won the International Academy/UNICEF Award for three consecutive years, 1998-2000. The Award recognizes outstanding achievement in ICDB, and is presented at the International Emmy Awards Gala every year in November. At the 2004 event in New York, TVCultura was recognized for its continuing excellent contribution to ICDB and to quality childrenÂ?s TV in Latin America.

SOURCE: http://www.unicef.org/videoaudio/video_24476.html

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Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Germany

 

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