December 16, 2004

Fw: The ICDB in China

SOURCE: UNICEF China - Charles Rycroft -
China Central Television (CCTV) broadcast a 30-minute TV Special to mark the 2004 ICDB through its Children's Channel on 12 December 2004 at 9:30. The programme was repeated at 15:20 on the same day and 11:30 and 14:30 on the next day through the same Channel.

The 30-minute programme took the theme of "Building a Safer World Together" and focused on the issue of child injury, which was explored by children themselves through the network of the CCTV Digital Video (DV) Clubs as well as through interviews with their peers, parents and child injury experts.The videos were made by primary school students aged 7 - 12 from Beijing and the provinces of  Anhui, Zhejiang and Yunnan.

From the nearly thirty mini-documentaries selected for submission to CCTV, three were shown during the TV Special. After being given careful instructions not to "stage" injuries for their productions, the children went out with their DV cameras to explore and document potential sources of injury in their immediate environments. A studio discussion was then held between the young producers, their peers and parents. UNICEF EAPRO Consultant Ms. Huan Linnan, while on an earlier visit to Beijing, had been interviewed for the programme and invited to share her international experience and expertise on child injury in the region. She also was able to talk about the current child injury research project UNICEF-China is conducting with the National Working Committee for Children and Women, the Ministry of Health and the China CDC.

The 2004 UNICEF ICDB TV-spot was downloaded from our website by CCTV and edited into both their ICDB programme and a spot announcement broadcast frequently on the CCTV Children's Channel from one week before the ICDB itself. CCTV plans to make an English version of the programme for entry into next year's International Emmy for Children's Broadcasting.
For more on UNICEF's work in China:
Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
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