MEDIA: DOXA STUDIES CHILDREN'S USE OF TECHNOLOGY

 

(AGI) - Milan, Sep. 30 - Mobile phones, internet and satellite user numbers are up among younger users aged between 5 and 13. Time spent on books is level on par with an average of 2 books a year. The figures are art f a research carried out by Doxa-Junior 2004, presented by Disney and Doxa analysing behaviour and exposure to media as well as consumer habits among children aged 5 to 13. According to the study 29 pct of the sample owns and uses a cell phone, up 2 pct on 2003. Broken down according to subgroups incidence increases in children aged between 12 and 13, an age at which 76 pct of the sample owns and uses one, a percentage close to that of adults. New technologies have also affected spare time behavioural patterns. 30 pct of children's spare time is spent in front of a computer, hence on average of 2 hours per day, ahead of TV. Broadcasting side, satellite channels are more and more familiar to children, with two thirds of the sample being able to recall the name of at least one satellite provider. PC use is also constantly on the rise: 63 pct of the sample has a PC at home, and 56 pct use one regularly. 39 pct has an internet connection. Book reading habits are stable with most children reading no more than 2 books per annum. 64 pct has read at least one in twelve months. A mere one out of four reads on a regular basis. Preferences range between adventure, fairy tale and comic books. Favourite weekly publications feature Mickey Mouse (1 man readers) followed by the radio times, Cioe' and Il Giornalino. (AGI) -

 

SOURCE: http://www.agi.it/english/news.pl?doc=200409302116-1224-RT1-CRO-0-NF30&page=0&id=agionline-eng.bnessitaly

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